Pete Wicks has teamed up with Humane Society International UK (HSI), to support the charity's Fur-Free Britain campaign, starring in a series of 'striking images' to raise awareness about trapping and fur farming.

The Only Way Is Essex star commented 'When HSI told me about the horrific suffering animals go through who are trapped and farmed for their fur, I had to do something to help... I don’t understand how people can dote on their pet dogs and yet wear the fur of an animal so similar on their coat hoods. I really hope that these videos and images make people stop and think, and keep fur off their Christmas lists'.